JLG

While my construction experience doesn’t go beyond assembling IKEA furniture, I dove deep into the industry to bring these campaigns to life. Working alongside an art director, I helped roll out two major product launches through social, infographics, print ads, and email.

The first campaign is focused on the 519 telehandler. JLG’s brand had historically leaned heavy on black, but for this launch, we brought the signature orange to the forefront—letting bold type lead and the machine speak for itself.

The second is centered on the ES1930M micro-scissor lift. Here, we leaned into cool gray tones and 3D-rendered environments to show just how easily it maneuvers through tight interior spaces and doorways.

Beyond launches, I created hardhat stickers and social animations that highlighted key product features—building a consistent look across all touchpoints.