KARMA NUTS

I was the art director on this e-commerce video for Karma Nuts, leading everything from client meetings to script writing and storyboarding. Karma Nuts’ brand leans into a serene, Buddhist-inspired identity, and I wanted the video to reflect that by being hypnotic, yet clean and streamlined.

Once the concept and script were approved, I collaborated closely with animators to ensure a consistent tone, visual style, and an overall good vibe.