SiteONE

I rolled up my sleeves to shape the visual direction for two of SiteOne’s seasonal campaigns. The first focused on equipment, using bold stamped typography and pops of color to stop the scroll. The second tapped into the pest control category, combining vibrant palettes with overlapping shapes and geometric layouts to create a distinct look.

I extended the brand outside of these campaigns across social media, print ads, and educational mailers to keep the brand cohesive and engaging while speaking to the landscaping industry.