BEneath NEbraska Skies

With the goal of simply getting people to go outside, I was lucky enough to help concept, present, and work on this campaign for the Nebraska Game and Parks commission. We crafted an omni-channel messaging platform with a clear goal to tell our audience that whatever you like to do outside, this state’s diverse park system has something for you.

The look here uses hand drawn elements to help highlight the already scenic nature of the landscape while using impactful local photography. Color blocks and illustrations help break up the imagery while offering an opportunity for playful interactions. Overall, the campaign has been a success with the campaign going on it’s 3rd year in the wild.