OSHKOSH

For years, Oshkosh was not visually living up to the prestige as it has for their machines for the everyday hero. In 2023, they came to us wanting to slowly start to evolve their brand to something more sleek, tactical, and with moments of implied movement. However instead of a full rebrand, they wanted us to begin the exploration with their annual report.

As lead designer, I crafted a new look for the brand under the guise of their report. I focused on cut corners as a nod back to the edges of the brand’s logo as well as layering dark tones on textural photos to add depth to the page. The success of this project opened the door to a full rebrand and continued business.